When it comes to lending his face for a cause, Bollywood superstar Aamir Khan is always ahead of other actors.
Aamir has not only made quite a few movies like "Taare Zameen Par", "3 Idiots" and "Hum Hain Raahi Pyar Ke" that deal with children's issues but also appeared for the government of India's promotional video on tourism asking Indians to behave properly in order to not put off foreign tourists and keep places of tourism interest clean.
And now the actor is all set to don a different role -- that of brand ambassador for the Ministry of Women and Child Development for spreading the message of curbing malnutrition among children.
Aamir held a meeting with Minister of State for Women and Child Development Krishna Tirath here on Monday along with his creative team led by lyricist Prasoon Joshi, making a presentation on how he plans to spearhead the campaign on generating awareness among people about ill effects of malnutrition.
Tirath, a lawmaker from Delhi, expressed happiness that Aamir is ready to shoulder this social responsibility without expecting anything in return. She thanked Aamir for sharing the government's concern for children and making this sincere effort in spreading the social message about the scourge of malnutrition and good food habits among children and mothers.
Aamir, for his part, said, “To be involved with this campaign is an important part of my emotional aspect. It's an attempt to reach out not just to the common man but to policymakers, administrators and the media as all of us have important and different roles to play.”
“As an actor, my job is to entertain the more than 1.2 billion people of India but as a citizen of this country, I'm sensitive to a lot of issues. As my commitment to children is very high, I want to contribute as much as I can,” he added.
Explaining the decision to choose Aamir as the brand ambassador against malnutrition, a senior ministry official said, “Aamir has been involved in societal causes for long. When we approached him, we found him very forthcoming.”
News Source: thedailystar.net
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